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portada E-Commerce in the Context of International Trade Activities
Type
Physical Book
Author
Publisher
Language
English
Pages
76
Format
Paperback
Dimensions
22.9x15.2x0.5 cm
Weight
0.12 kg.
ISBN13
9786200608093
Categories

E-Commerce in the Context of International Trade Activities

Andrea Farkas (Author) · Globeedit · Paperback

E-Commerce in the Context of International Trade Activities - Farkas, Andrea

New Book Imported to New Zealand
Delivery: 02 Dec - 09 Dec Shipping: 13 to 14 business days.
NZ$ 93.31
Import costs and 15% GST included in the price ✅
NZ$ 93.31

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Synopsis "E-Commerce in the Context of International Trade Activities"

This book is oriented on characterization and comparison of e-commerce of selected company in different EU countries. The main aim is to present the adaptation of individual e-shops to local culture of the specific countries based on collected information from the respondents as well as to give recommendations which would improve e-commerce adaptation to different cultures of a selected company.After we introduced IKEA company and characterized their adapted e-shop to Spanish, Dutch and Slovak markets, we had done survey where participated respondents from mentioned countries to find out if adaptation of e-shop was successful. We found out that only in the case of the Spain, adaptation was fully successful while in Slovak and Dutch e-shop there is room for improvements.

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