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portada Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market
Type
Physical Book
Publisher
Author
Language
English
Pages
240
Format
Paperback
ISBN13
9781400232611
Categories

Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market

Thomas Nelson (Author) · Amacom · Paperback

Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market - Thomas Nelson

New Book Imported to New Zealand
Delivery: 07 Aug - 14 Aug Shipping: 4 to 5 business days.
NZ$ 47.45
Import costs and 15% GST included in the price ✅
NZ$ 47.45

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Synopsis "Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market"

Purchases by women now total trillions of dollars annually, accounting for 85 percent of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.Based on painstaking research into women's experiences and perceptions, Don't Think Pink reveals: How generational history, culture, life stages, and daily realities influence a woman's buying mindHow the way women buy is more critical than what's being soldHow listening to women earlier and more often leads to more powerful strategiesHow to use the Internet and other technology to gain a greater understanding of female consumersHow to gain a bigger share of the awesome purchasing power of womenThere's no question that women buy. Don't Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous and evergreen market.

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The binding of this edition is Paperback.

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