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portada Do Penguins eat Peaches? And Other Unexpected Ways to Discover What Your Customers Want
Type
Physical Book
Publisher
Author
Language
English
Pages
256
Format
Paperback
ISBN13
9781788604178

Do Penguins eat Peaches? And Other Unexpected Ways to Discover What Your Customers Want

Katie Tucker (Author) · Practical Inspiration Publishing · Paperback

Do Penguins eat Peaches? And Other Unexpected Ways to Discover What Your Customers Want - Katie Tucker

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Synopsis "Do Penguins eat Peaches? And Other Unexpected Ways to Discover What Your Customers Want "

Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business. Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how. From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want. Katie Tucker is an inspirational product leader with over twelve years' experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.

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The book is written in English.

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The binding of this edition is Paperback.

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