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portada Digitale Revolution: Auswirkungen auf das Marketing (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
32
Format
Paperback
ISBN13
9783658093938
Edition No.
2015th

Digitale Revolution: Auswirkungen auf das Marketing (in German)

Kreutzer Ralf T. (Author) · Springer Gabler · Paperback

Digitale Revolution: Auswirkungen auf das Marketing (in German) - Kreutzer Ralf T.

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Synopsis "Digitale Revolution: Auswirkungen auf das Marketing (in German)"

Ralf T. Kreutzer stellt dar, was unter dem Begriff Gartner Hype Cycle verstanden wird und welche Technologien für die zukünftigen Herausforderungen an das Marketing von besonderer Bedeutung sind. Der Autor analysiert das Themenfeld Big Data, die Veränderungen des Kundenverhaltens sowie die steigende Bedeutung von Kooperationen und zeigt auf, wie gut sich CMOs auf diese Herausforderungen vorbereitet fühlen. Ein Ausblick auf zukünftige Entwicklungen rundet das Essential ab.

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The book is written in German.

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The binding of this edition is Paperback.

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