Name: Digital Consumer Behavior
Price: 137.88 NZD
Availability: InStock
Author: Jagdish N. Sheth;Varsha Jain
ISBN: 9781032573687

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Type

Physical Book

Publisher

Routledge

Author

Jagdish N. Sheth;Varsha Jain

Year

2026

Pages

246

Format

Paperback

Dimensions

24.60 x 17.40 cm

ISBN13

9781032573687

Digital Consumer Behavior

Jagdish N. Sheth;Varsha Jain (Author) · Routledge · Paperback

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Synopsis "Digital Consumer Behavior"

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.