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portada cross-cultural problems in international business: the role of the cultural integration function
Type
Physical Book
Author
Publisher
Year
1993
Language
English
Pages
160
Format
Hardcover
Dimensions
21.6 x 14.0 x 1.3 cm
Weight
0.34 kg.
ISBN
0899305814
ISBN13
9780899305813
Categories

cross-cultural problems in international business: the role of the cultural integration function

Robert C. Maddox (Author) · Wahib A. Soufi (Author) · Quorum Books · Hardcover

cross-cultural problems in international business: the role of the cultural integration function - Maddox, Robert C. ; Soufi, Wahib A.

New Book Imported to New Zealand
Delivery: 25 Aug - 02 Sep Shipping: 5 to 6 business days.
NZ$ 204.92
Import costs and 15% GST included in the price ✅
NZ$ 204.92

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Synopsis "cross-cultural problems in international business: the role of the cultural integration function"

This innovative book offers help to managers and firms as they deal with cross-cultural issues in their operations. As newly independent nations offer new market opportunities for international firms, cross-cultural issues are presenting new competitive problems. Increasingly, both new and experienced firms are encountering difficulties and often committing costly blunders as they attempt to deal with the cultural issues. In an insightful text that is both theoretical and practical, the author offers an interesting staffing and structural alternative to help firms regain and maintain their competitive edge.An in-depth look at the cultural environment of the emerging global economy provides insight into the cultural-issue problems facing all businesses. While the problems are crucial for internationally operating business firms, domestically operating firms are also beginning to encounter critical cross-cultural problems. Maddox notes a number of costly blunders made by firms and analyzes the different reasons for these blunders. The critical role of the cultural integration function in organizations in dealing with these problems is explored, along with the inadequacy of continuing or merely increasing past efforts. A new organizational structure response is proposed as an alternative to the old way of dealing with the problem.

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