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portada Creating Customer Value in a Service-Dominant Environment: Competitive Advantage Through Dynamic Capabilities and Absorptive Capacity
Type
Physical Book
Publisher
Author
Language
English
Pages
76
Format
Paperback
ISBN13
9783656434641

Creating Customer Value in a Service-Dominant Environment: Competitive Advantage Through Dynamic Capabilities and Absorptive Capacity

Thilo Kiefer (Author) · Grin Verlag · Paperback

Creating Customer Value in a Service-Dominant Environment: Competitive Advantage Through Dynamic Capabilities and Absorptive Capacity - Thilo Kiefer

New Book Imported to New Zealand
Delivery: 17 Jul - 24 Jul Shipping: 12 to 13 business days.
NZ$ 99.72
Import costs and 15% GST included in the price ✅
NZ$ 99.72

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Synopsis "Creating Customer Value in a Service-Dominant Environment: Competitive Advantage Through Dynamic Capabilities and Absorptive Capacity"

Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, German Graduate School of Management and Law gGmbH, language: English, abstract: Dynamic capabilities and their impact on a firm's performance are both topics that are gaining increasing attention in business literature and in practice. The concept of dynamic capabilities refers to organizational features or practices that a firm has developed to cope with a changing and uncertain market environment in a better way than its competitors and consequently sustain its competitive advantage. This book contributes to theory and practice in several domains. Drawing on the literature about customer value, service-dominant logic and dynamic capabilities, it investigates how the absorptive capacity approach can be used to (co-)create customer value in order to achieve sustainable competitive advantage in a service-dominant environment. The book provides guidance to practitioners by building up a framework that reflects how absorptive capacity can be used to co-create value in a B2B relationship. The case of the fictional company TurboIT, an SAP service and solution provider, illustrates the practical application of this concept.

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