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portada cracking the ad code
cracking the ad codecracking the ad codecracking the ad code
Type
Physical Book
Author
Publisher
Language
English
Pages
272
Format
Hardcover
Dimensions
24.6 x 17.3 x 1.3 cm
Weight
0.52 kg.
ISBN
0521859050
ISBN13
9780521859059
Categories

cracking the ad code

Jacob Goldenberg (Author) · Amnon Levav (Author) · David Mazursky (Author) · Cambridge University Press · Hardcover

cracking the ad code - Goldenberg, Jacob ; Levav, Amnon ; Mazursky, David

New Book Imported to New Zealand
Delivery: 20 Aug - 27 Aug Shipping: 4 to 5 business days.
NZ$ 241.55
Used BookGood Condition Imported to New Zealand
Delivery: 04 Sep - 17 Sep Shipping: 14 to 19 business days.
NZ$ 108.33
Import costs and 15% GST included in the price ✅
NZ$ 241.55

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Synopsis "cracking the ad code"

Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.

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The binding of this edition is Hardcover.

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