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portada Courting the Media: Public Relations for the Accused and the Accuser
Type
Physical Book
Publisher
Author
Year
2006
Language
English
Pages
188
Format
Hardcover
Weight
1
ISBN
0275991253
ISBN13
9780275991258
Categories

Courting the Media: Public Relations for the Accused and the Accuser

Margaret Mackenzie (Author) · Praeger · Hardcover

Courting the Media: Public Relations for the Accused and the Accuser - Margaret Mackenzie

New Book Imported to New Zealand
Delivery: 06 Aug - 13 Aug Shipping: 4 to 5 business days.
NZ$ 144.84
Import costs and 15% GST included in the price ✅
NZ$ 144.84

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Synopsis "Courting the Media: Public Relations for the Accused and the Accuser "

Media relations are not just for the rich and famous. Mackenzie takes readers behind the scenes of high-profile cases in which men, women, and even children were thrust into the spotlight―many because they were victims of unwarranted prosecution by the justice system and inaccurate depiction by the press. With media-savvy guidance from Mackenzie, these people and their lawyers successfully challenged the prejudiced portraits that police and prosecutors tried to present. In this book, Mackenzie also weighs in on celebrity cases, analyzing how they and their lawyers used the media to their advantage, or how they failed to do so.Mackenzie is a consummate expert in the use of media relations in the court of law. Her conviction that a right to demand a fair portrayal by the press must not be reserved for the prosecution or the wealthy has propelled her career as she has fought for the falsely accused, the unjustly portrayed, and their families.The media coverage of suspects or defendants by CNN, the nightly news, the New York Times, or the local paper affects the court of public opinion, even before their trials, and is often as important as what happens in front of a judge or jury. Private industry and corporations have long used media consultants. Prosecutors have public information officers to advise their lawyers. To level the playing field, all lawyers need to be ready to represent their clients before the media as well as the jury. Not only can this be done ethically, but as Mackenzie shows in this book, given what defendants are up against today, it may be unethical to ignore the media when the other side is using every possible opportunity to advance their portrayal of the accused or the victim.

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