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portada Counter Strategies in Global Markets
Type
Physical Book
Publisher
Author
Language
English
Pages
171
Format
Paperback
Dimensions
29.5 x 20.8 x 1.3 cm
Weight
0.48 kg.
ISBN13
9781349336951
Categories

Counter Strategies in Global Markets

Ploetner, O. (Author) · Palgrave MacMillan · Paperback

Counter Strategies in Global Markets - Ploetner, O.

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Synopsis "Counter Strategies in Global Markets"

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

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The binding of this edition is Paperback.

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