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portada Corporate Public Relations: A new Historical Perspective
Type
Physical Book
Publisher
Author
Language
English
Pages
190
Format
Paperback
ISBN13
9780415515498
Edition No.
1

Corporate Public Relations: A new Historical Perspective

Olasky Marvin N. (Author) · Routledge · Paperback

Corporate Public Relations: A new Historical Perspective - Olasky Marvin N.

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Synopsis "Corporate Public Relations: A new Historical Perspective"

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

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The book is written in English.

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The binding of this edition is Paperback.

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