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portada Continuing to Broaden the Marketing Concept: 17 (Review of Marketing Research)
Type
Physical Book
Publisher
Author
Year
2020
Language
English
Pages
328
Format
Hardcover
ISBN13
9781787548251
Categories

Continuing to Broaden the Marketing Concept: 17 (Review of Marketing Research)

Dawn Iacobucci (Author) · Emerald Publishing Limited · Hardcover

Continuing to Broaden the Marketing Concept: 17 (Review of Marketing Research) - Dawn Iacobucci

New Book Imported to New Zealand *
Delivery: 27 Mar - 03 Apr Shipping: 3 to 4 business days.
NZ$ 340.54
* Import costs and 15% GST included in the price ✅
NZ$ 340.54
Delivery to any New Zealand address between Friday, March 27 and Friday, April 03
Origin: United Kingdom Import costs included in the price ✅
Delivery to any New Zealand address between Friday, March 27 and Friday, April 03.

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Synopsis "Continuing to Broaden the Marketing Concept: 17 (Review of Marketing Research) "

Review of Marketing Research pushes the boundaries of marketing―broadening the marketing concept to make the world a better place.  This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability.  Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.

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