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portada Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Type
Physical Book
Publisher
Author
Language
English
Pages
230
Format
Paperback
Dimensions
21.6x14x1.4 cm
Weight
0.31 kg.
ISBN13
9781349360628
Categories

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Melewar, T. ; Karaosmanoglu, E. ; Loparo, Kenneth A. (Author) · Palgrave MacMillan · Paperback

Contemporary Thoughts on Corporate Branding and Corporate Identity Management - Melewar, T. ; Karaosmanoglu, E. ; Loparo, Kenneth A.

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Synopsis "Contemporary Thoughts on Corporate Branding and Corporate Identity Management"

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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