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portada consumption economics: the new rules of tech
consumption economics: the new rules of techconsumption economics: the new rules of techconsumption economics: the new rules of techconsumption economics: the new rules of tech
Type
Physical Book
Author
Publisher
Language
English
Format
Hardcover
Dimensions
23x16x2.1 cm
Weight
0.51 kg.
ISBN13
9780984213030
Categories

consumption economics: the new rules of tech

J. B. Wood (Author) · Todd Hewlin (Author) · Thomas Law (Author) · Point B Inc · Hardcover

consumption economics: the new rules of tech - Hewlin, Todd ; Wood, J. B. ; Law, Thomas

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Synopsis "consumption economics: the new rules of tech"

If you're a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won't be felt in your company's product line. The true disruption will be to your business model. Future customers won't want to pay you high prices out of big CapEx budgets anymore. They will expect lower cloud prices paid from OpEx budgets only when and if they successfully consume the business value of your products.How your company reacts to this risk shift could either accelerate the commoditization of your products or lead you to a new stage of profitable growth. For the first time, the tools are on the table to truly eliminate barriers of cost and complexity created by the last generation of tech. Consumption Economics is the owner's manual for tech company executives who want to drive their company successfully into the next one.

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