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portada Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
Type
Physical Book
Publisher
Author
Language
English
Pages
210
Format
Paperback
ISBN13
9781138832398
Edition No.
1

Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

Foxall Gordon (Author) · Routledge · Paperback

Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide - Foxall Gordon

New Book Imported to New Zealand
Delivery: 20 Aug - 27 Aug Shipping: 5 to 6 business days.
NZ$ 169.94
Import costs and 15% GST included in the price ✅
NZ$ 169.94

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Synopsis "Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide"

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

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The book is written in English.

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The binding of this edition is Paperback.

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