Name: Coca-Globalization: Following Soft Drinks From new York to new Guinea
SKU: 1702420
Price: 127.20 NZD
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Author: R. Foster
ISBN: 9780312238711

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portada Coca-Globalization: Following Soft Drinks From new York to new Guinea

Coca-Globalization: Following Soft Drinks From new York to new Guinea

Type

Physical Book

Publisher

Palgrave Macmillan

Author

R. Foster

Year

2008

Language

English

Pages

275

Format

Paperback

Weight

ISBN

0312238711

ISBN13

9780312238711

Synopsis "Coca-Globalization: Following Soft Drinks From new York to new Guinea "

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

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Coca-Globalization: Following Soft Drinks From new York to new Guinea - R. Foster

Synopsis "Coca-Globalization: Following Soft Drinks From new York to new Guinea "

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