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portada Cases in Marketing Techniques: Analysis, Alternatives, Action
Type
Physical Book
Publisher
Author
Year
1988
Language
English
Pages
352
Format
Paperback
Dimensions
0 x 0 cm
ISBN13
9781853960338

Cases in Marketing Techniques: Analysis, Alternatives, Action

Alan West (Author) · SAGE Publications · Paperback

Cases in Marketing Techniques: Analysis, Alternatives, Action - Alan West

Used BookGood Condition Imported to New Zealand
Delivery: 14 Jul - 24 Jul Shipping: 9 to 13 business days.
NZ$ 94.50
Import costs and 15% GST included in the price ✅
(Good Condition)NZ$ 94.50

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Synopsis "Cases in Marketing Techniques: Analysis, Alternatives, Action"

This book on the treatment of the case studies concept has two parts. In Part One, the student is provided with a framework for the analysis and eventual presentation of the material which enables much of the essential preparatory work in case study analysis to be completed before the classroom discussion.



In Part Two, 27 up-to-date cases offer the range of marketing problems those of small companies and large multinational enterprises; service, industrial and consumer-based companies; and issues such as the introduction of new products, the definition of pricing, the organization of the media plan and the choice of distribution channels. The cases range in their degree of complexity.

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