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portada Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals
Type
Physical Book
Language
English
Pages
204
Format
Hardcover
Dimensions
21.6 x 14.0 x 1.8 cm
Weight
0.39 kg.
ISBN13
9781137398604

Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals

B. Arbour (Author) · Palgrave MacMillan · Hardcover

Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals - Arbour, B.

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Synopsis "Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals"

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.

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