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portada Can'T Sell Won'T Sell Advertising, Politics and Culture Wars. Why Adland has Stopped Selling and Started Saving the World
Type
Physical Book
Author
Publisher
Year
2021
Language
English
Pages
290
Format
Paperback
Dimensions
20.3 x 12.7 x 1.7 cm
Weight
0.32 kg.
ISBN13
9780957151529
Edition No.
0003
Categories

Can'T Sell Won'T Sell Advertising, Politics and Culture Wars. Why Adland has Stopped Selling and Started Saving the World

Steve Harrison (Author) · Adworld Press · Paperback

Can'T Sell Won'T Sell Advertising, Politics and Culture Wars. Why Adland has Stopped Selling and Started Saving the World - Harrison, Steve

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Synopsis "Can'T Sell Won'T Sell Advertising, Politics and Culture Wars. Why Adland has Stopped Selling and Started Saving the World "

Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We are now so culturally left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we have a new raison d'etre: we're saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we're imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that's suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?

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