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portada Buying Cars Ain't Easy: Selling car's may be tough .... But,
Type
Physical Book
Author
Publisher
Language
English
Pages
148
Format
Paperback
Dimensions
22.9 x 15.2 x 0.9 cm
Weight
0.23 kg.
ISBN13
9781669875529
Categories

Buying Cars Ain't Easy: Selling car's may be tough .... But,

Charles Odonnell (Author) · Xlibris Us · Paperback

Buying Cars Ain't Easy: Selling car's may be tough .... But, - Odonnell, Charles

New Book Imported to New Zealand
Delivery: 04 Aug - 11 Aug Shipping: 4 to 5 business days.
NZ$ 53.45
Import costs and 15% GST included in the price ✅
NZ$ 53.45

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Synopsis "Buying Cars Ain't Easy: Selling car's may be tough .... But,"

This entertaining book is a collection of personal stories and observations experienced by the author over the past 60 years, from working as a part-time car salesman during college to his personal purchases of more than 50 cars. The content helps the reader better understand the techniques used by car dealers to encourage you to buy, and what you should look for in a test drive. He explains trade-in values, and his own recent experience of buying a used car, sight unseen over the internet. This collection includes humorous anecdote's, industry criticisms, and a healthy dose of sarcasm, plus examples of auto dealerships that went the extra mile, and conversely, some that treated their customers with disdain. As a retired C.E.O., Charles adds his own executive perspective on customer service and brand loyalty, using real-life examples of why so many sales and service people seem to do such a poor job at what should be an easy and pleasurable experience. The book includes his reflections on ineffective T.V. commercials and poor Auto show marketing decisions. Auto enthusiasts will thoroughly enjoy this book!

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