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portada Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions
Type
Physical Book
Author
Publisher
Language
English
Pages
246
Format
Paperback
Dimensions
21.6 x 14.0 x 1.5 cm
Weight
0.33 kg.
ISBN13
9781349514410
Categories

Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions

J. Sanderson (Author) · A. Cox (Author) · C. Lonsdale (Author) · Palgrave MacMillan · Paperback

Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions - Cox, A. ; Lonsdale, C. ; Sanderson, J.

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Synopsis "Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions"

This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.

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