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portada Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands
Type
Physical Book
Author
Publisher
Language
English
Pages
142
Format
Paperback
Dimensions
21.6x21.6x1 cm
Weight
0.35 kg.
ISBN13
9781663249937
Categories

Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands

Yamilca Rodriguez (Author) · iUniverse · Paperback

Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands - Rodriguez, Yamilca

New Book Imported to New Zealand
Delivery: 17 Nov - 24 Nov Shipping: 5 to 6 business days.
NZ$ 69.49
Import costs and 15% GST included in the price ✅
NZ$ 69.49

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Synopsis "Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands"

Brand Therapist will help you design a brand personality and build an audience that loves everything you do. Yamilca Rodriguez, who has been helping brands and individuals create unforgettable experiences for decades, introduces brand archetypes that will help you attract fans who will support you as you build a business. The author introduces the creator brand, the sage brand, the lover brand, the hero brand, the magician brand and more. She connects these archetypes with individuals, such as Denzel Washington, Jennifer Aniston, Lucille Ball, Serena Williams and others, answering questions such as: - How can you deliver your story with a strong magnetic presence? - What do your clients need and want? - What goes into the science of personal branding? As humans, we are built to connect with people. When a brand takes on a primary archetype, people connect with it. In fact, leveraging archetypes will help you gain a loyal following almost effortlessly. Cultivating a brand personality is a valuable resource for attracting your target audience when building a following. People who connect with your brand will trust and follow you, leading to sales.

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