Name: Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Price: 123.91 NZD
Availability: InStock
Author: Kusume, Y. ; Gridley, N.
ISBN: 9781349474813

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Type

Physical Book

Author

Y. Kusume

N. Gridley

Publisher

Palgrave MacMillan

Language

English

Pages

235

Format

Paperback

Dimensions

21.6 x 14.0 x 1.3 cm

Weight

0.29 kg.

ISBN13

9781349474813

Synopsis "Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience"

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

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Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience - Kusume, Y. ; Gridley, N.

Synopsis "Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience"

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