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portada Beyond Eureka!: The Rocky Roads to Innovating
Type
Physical Book
Author
Preface by
Publisher
Language
English
Pages
392
Format
Hardcover
Dimensions
23.2 x 15.0 x 3.4 cm
Weight
0.64 kg.
ISBN13
9781647124229
Categories

Beyond Eureka!: The Rocky Roads to Innovating

Marylene Delbourg-Delphis (Author) · Guy Kawasaki (Preface by) · Georgetown University Press · Hardcover

Beyond Eureka!: The Rocky Roads to Innovating - Delbourg-Delphis, Marylene ; Kawasaki, Guy

New Book Imported to New Zealand
Delivery: 06 Jul - 13 Jul Shipping: 5 to 6 business days.
NZ$ 71.67
Import costs and 15% GST included in the price ✅
NZ$ 71.67

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Synopsis "Beyond Eureka!: The Rocky Roads to Innovating"

A radical new perspective on innovation to help aspiring entrepreneurs avoid common pitfallsOne of the biggest problems faced by entrepreneurs and corporate executives alike is the conflation of entrepreneurship with innovation. The quest for innovation is often misguided by a variety of mantras, clichés and proclamations, often infused with notions of disruption and delusions of grandeur. Beyond Eureka! debunks the myths and conventional wisdom surrounding innovation, revealing its complex, non-linear nature and identifying ways to avoid common pitfalls. Serial entrepreneur Delbourg-Delphis first defines innovation as the implementation of something new that is developed for and commercialized in a marketplace. She uses various case studies---both smaller scale and well-known--to unpack the common misconceptions surrounding innovation and guide entrepreneurs through the uncertainty of innovating in a potential market rather than a pre-existing one. Beyond Eureka! brings a new perspective to understanding the nature and practice of innovation based on the author's extensive experience, historical knowledge, and conceptual analysis. Innovators, whether entrepreneurs or the strategic leadership teams of established companies, will benefit from the insights and guidance.

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