Tracked shipping to New Zealand with premium packaging for just NZ$15 

Ship to
New Zealand
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics
Type
Physical Book
Author
Publisher
Language
English
Format
Paperback
Dimensions
19.1x11.9x1.8 cm
Weight
0.05 kg.
ISBN13
9781785786440
Categories

Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics

David Orrell (Author) · Icon Books · Paperback

Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics - Orrell, David

New Book Imported to New Zealand
Delivery: 12 Nov - 19 Nov Shipping: 1 to 2 business days.
NZ$ 36.24
Import costs and 15% GST included in the price ✅
NZ$ 36.24

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics"

For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews