Name: Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability
Price: 160.74 NZD
Availability: InStock
Author: Fajardo, Ximena Rueda ; Arnold, Marlen Gabriele ; Muthuri, Judy N.
ISBN: 9781032043876

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Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability

Type

Physical Book

Illustrated by

Marlen Gabriele Arnold

Judy N. Muthuri

Ximena Rueda Fajardo

Publisher

Routledge

Author

Fajardo, Ximena Rueda ; Arnold, Marlen Gabriele ; Muthuri, Judy N.

Language

English

Pages

134

Format

Paperback

Dimensions

23.4 x 15.6 x 0.8 cm

Weight

0.21 kg.

ISBN13

9781032043876

Synopsis "Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability "

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.

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Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability - Fajardo, Ximena Rueda ; Arnold, Marlen Gabriele ; Muthuri, Judy N.

Synopsis "Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability "

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