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portada Analysis of educational marketing in a public university
Type
Physical Book
Author
Publisher
Language
English
Pages
76
Format
Paperback
Dimensions
22.9 x 15.2 x 0.5 cm
Weight
0.12 kg.
ISBN13
9786206465119
Categories

Analysis of educational marketing in a public university

Olga Selenia Federico Valle (Author) · Cuitlahuac Morales H. (Author) · Jesús Alberto Mendez (Author) · Our Knowledge Publishing · Paperback

Analysis of educational marketing in a public university - Federico Valle, Olga Selenia ; Morales H., Cuitlahuac ; Mendez, Jesús Alberto

New Book Imported to New Zealand
Delivery: 24 Aug - 01 Sep Shipping: 13 to 14 business days.
NZ$ 135.47
Import costs and 15% GST included in the price ✅
NZ$ 135.47

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Synopsis "Analysis of educational marketing in a public university"

Public higher education institutions play a very important role in the academic development of students, where the necessary tools for job development are determined. Universities use different strategies to attract students or potential customers, making use of advertising campaigns, promotions, discounts, events, among other creative strategies that provide a great boost for the institution that publicizes its educational offerings. Universities throughout the school year are in constant advertising campaigns publicizing the educational offerings they have, using attractive advertising messages for students, but these campaigns are more intense before high school students complete their high school and make the decision of which university to choose to pursue their professional studies, but how important is educational marketing in the decision made by university students? The correct use of educational marketing in an institution serves as a positive strategy for the fulfillment of marketing objectives.

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