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portada AI-Powered Entrepreneurial Marketing and Communication
Type
Physical Book
Publisher
Author
Year
2026
Language
English
Pages
498
Format
Hardcover
Dimensions
25.4x17.8x2.6 cm
ISBN13
9798337370217

AI-Powered Entrepreneurial Marketing and Communication

Andreas Masouras;Prashant Maurya;Panikos Symeou (Author) · IGI GLOBAL SCIENTIFIC PUBLISHING · Hardcover

AI-Powered Entrepreneurial Marketing and Communication - Andreas Masouras;Prashant Maurya;Panikos Symeou

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Synopsis "AI-Powered Entrepreneurial Marketing and Communication"

Intelligent technologies integrated with entrepreneurial marketing represent a transformative shift in how startups and small businesses connect with audiences, build brands, and drive growth. By leveraging AI tools, entrepreneurs can create personalized and efficient marketing strategies. AI enables real-time insights into consumer behavior, optimized content creation, targeted advertising, and enhanced customer engagement across digital platforms. As competitive markets evolve, the integration of AI into marketing and communication practices becomes essential for entrepreneurs seeking innovation, agility, and sustainability. AI-Powered Entrepreneurial Marketing and Communication explores how tools like AI-driven customer insights, digital storytelling, and personalized content change the way entrepreneurs engage their audiences. It examines evolving marketing and communication practices as digital technologies reshape how small businesses and startups operate. This book covers topics such as user experience, cybersecurity, and digital technologies, and is a useful resource for marketers, engineers, entrepreneurs, academicians, researchers, and scientists.

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