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portada Agribusiness. Marketing and Management
Type
Physical Book
Publisher
Author
Year
2026
Language
English
Pages
266
Format
Hardcover
Dimensions
23.40 x 15.60 x 1.50 cm
ISBN13
9789349964198

Agribusiness. Marketing and Management

Honey John (Author) · Knowledge Bakers · Hardcover

Agribusiness. Marketing and Management - Honey John

New Book Imported to New Zealand
Delivery: 07 Jul - 14 Jul Shipping: 4 to 5 business days.
NZ$ 140.02
Import costs and 15% GST included in the price ✅
NZ$ 140.02

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Synopsis "Agribusiness. Marketing and Management"

Agribusiness: Marketing and Management provides a practical and insightful introduction to managing and marketing in the agricultural sector. Designed for students, professionals, and agripreneurs, this book combines theory with real-world applications to help readers build and sustain profitable agri-enterprises.

Key Features:
Integrated Approach: Combines core principles of management and marketing specific to agribusiness contexts.
Market-Focused Strategies: Covers consumer behavior, market segmentation, branding, and pricing in agri-products.
Enterprise Management: Explains planning, organizing, staffing, and decision-making tailored to agricultural businesses.
Supply Chain and Value Systems: Highlights the role of logistics, distribution, and value addition in agri-markets.
Policy and Institutional Frameworks: Discusses government policies, support systems, and agri-marketing institutions.
Contemporary Issues: Addresses digital marketing, agritech innovations, and sustainability challenges.
Case Studies and Examples: Features real-life cases to connect theoretical concepts with practical agribusiness scenarios.
Student-Friendly Design: Includes chapter summaries, key terms, and review questions for enhanced learning.

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The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

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