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portada Advertising & Marketing Law: Cases & Materials, 4th Edition. Volume 2 (Chapters 9-17)
Type
Physical Book
Author
Publisher
Language
English
Pages
412
Format
Paperback
Dimensions
27.9 x 21.6 x 2.1 cm
Weight
0.95 kg.
ISBN13
9781790833627
Categories

Advertising & Marketing Law: Cases & Materials, 4th Edition. Volume 2 (Chapters 9-17)

Eric Goldman (Author) · Rebecca Tushnet (Author) · Independently Published · Paperback

Advertising & Marketing Law: Cases & Materials, 4th Edition. Volume 2 (Chapters 9-17) - Tushnet, Rebecca ; Goldman, Eric

New Book Imported to New Zealand
Delivery: 02 Sep - 14 Sep Shipping: 17 to 21 business days.
NZ$ 69.20
Import costs and 15% GST included in the price ✅
NZ$ 69.20

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Synopsis "Advertising & Marketing Law: Cases & Materials, 4th Edition. Volume 2 (Chapters 9-17)"

This is a casebook on advertising and marketing law. Due to the length of the book, we have broken the book into 2 volumes. This is the order page for Volume 2. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business TortsChapter 10: CopyrightsChapter 11: Brand Protection and UsageChapter 12: Competitive RestrictionsChapter 13: Featuring People in AdsChapter 14: PrivacyChapter 15: PromotionsChapter 16: The Advertising Industry Ecosystem-Intermediaries and Their RegulationChapter 17: Case Studies in Food and DrugsWhile we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman (egoldman@gmail.com) and he will email you a PDF at no extra cost.

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