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portada Advertising Account Planning: New Strategies in the Digital Landscape
Type
Physical Book
Publisher
Author
Language
English
Pages
216
Format
Hardcover
ISBN13
9781538192467
Edition No.
0002

Advertising Account Planning: New Strategies in the Digital Landscape

Kelli S. Boling; Carol J. Pardun; Beth E. Barnes; Sheri J. Broyles (Author) · Rowman & Littlefield Publ Grou · Hardcover

Advertising Account Planning: New Strategies in the Digital Landscape - Kelli S. Boling; Carol J. Pardun; Beth E. Barnes; Sheri J. Broyles

New Book Imported to New Zealand
Delivery: 07 Jul - 14 Jul Shipping: 4 to 5 business days.
NZ$ 204.18
Import costs and 15% GST included in the price ✅
NZ$ 204.18

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Synopsis "Advertising Account Planning: New Strategies in the Digital Landscape"

Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner. The second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.

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The binding of this edition is Hardcover.

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