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portada Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021
Type
Physical Book
Publisher
Author
Language
English
Pages
132
Format
Paperback
Dimensions
23.4 x 15.6 x 0.8 cm
Weight
0.22 kg.
ISBN13
9783030769376
Categories

Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021

Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos (Author) · Springer · Paperback

Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021 - Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos

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Synopsis "Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021"

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

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