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portada Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization
Type
Physical Book
Publisher
Author
Year
2013
Language
English
Pages
108
Format
Paperback
ISBN13
9780124105430
Edition No.
1
Categories

Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization

David Loshin (Author) · Morgan Kaufmann · Paperback

Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization - David Loshin

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Synopsis "Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization "

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

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