Name: To Sell is Human: The Surprising Truth About Moving Others
Price: 30.71 NZD
Availability: InStock
Author: Daniel H. Pink
ISBN: 9781594631900

portada To Sell is Human: The Surprising Truth About Moving Others

To Sell is Human: The Surprising Truth About Moving Others

Type

Physical Book

Author

Daniel H. Pink

Publisher

Riverhead Books

Year

2013

Language

English

Pages

272

Format

Paperback

Dimensions

22.9 x 15.0 x 1.8 cm

Weight

0.25 kg.

ISBN13

9781594631900

Synopsis "To Sell is Human: The Surprising Truth About Moving Others "

Look out for Daniel Pink's new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

Daniel H. Pink

(Author)

View Author's Page

Daniel H. Pink is one of the most provocative, renowned, and widely read contemporary thinkers. He is the author of several books that have sold millions of copies worldwide and have been translated into more than thirty languages, such as Drive: The Surprising Truth About What Motivates Us (Riverhead Books, 2009) and To Sell Is Human (Riverhead Books, 2012). Holding a law degree from Yale University, Pink has never practiced law; he has dedicated himself to consulting and political advising. In this field, he worked for three years at the White House as the chief speechwriter for Vice President Al Gore. His articles and reports on the world of technology and business are regularly published in media such as The New York Times, Harvard Business Review, and the British The Sunday Telegraph. He is also one of the editors of Wired magazine.

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