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portada The Sage Handbook of Promotional Culture and Society
Type
Physical Book
Publisher
Author
Language
English
Pages
544
Format
Hardcover
ISBN13
9781529602623
Edition No.
1

The Sage Handbook of Promotional Culture and Society

Edwards Lee,Bourne Clea,Cabañes Jason Vincent A. (Author) · Sage Publications Ltd · Hardcover

The Sage Handbook of Promotional Culture and Society - Edwards Lee,Bourne Clea,Cabañes Jason Vincent A.

New Book Imported to New Zealand
Delivery: 08 Jul - 15 Jul Shipping: 5 to 6 business days.
NZ$ 365.04
Import costs and 15% GST included in the price ✅
NZ$ 365.04

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Synopsis "The Sage Handbook of Promotional Culture and Society"

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication. By adopting a global and inclusive approach to its subject, the Handbook champions marginalised voices and cross-cultural scholarship. It brings together contributions from and about a broad range of countries and contexts beyond the Global North, providing a well-rounded picture of promotion as the international phenomenon it is today Chapters explore both established and emerging topics, with an entire section dedicated to the interplay between promotion and identities, as well as providing coverage of interdisciplinary issues such as promotional media and children, the climate crisis, and social media influencers. There is also a clear focus on bridging theory and practice, with discussions of promotional occupations and workers woven through the chapters. By reflecting on the questions of what promotional culture is today, how it has evolved, and where it is practiced and by whom, this Handbook is essential reading for scholars and students seeking to shape future research and debate in this dynamic field. Part 1: Promotional Culture and Industry Logics Part 2: Promotional Practices Part 3: Promotion and Identities Part 4: Promotion and Popular Culture Part 5: Promotion and Institutional Power

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The binding of this edition is Hardcover.

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