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portada The Retail Experiment
Type
Physical Book
Author
Publisher
Language
English
Pages
250
Format
Paperback
Dimensions
23.4 x 15.6 x 1.3 cm
Weight
0.35 kg.
ISBN13
9781925648294
Categories

The Retail Experiment

Amy Roche (Author) · Michael Hanrahan Publishing · Paperback

The Retail Experiment - Roche, Amy

New Book Imported to New Zealand
Delivery: 16 Jul - 29 Jul Shipping: 14 to 19 business days.
NZ$ 67.61
Import costs and 15% GST included in the price ✅
NZ$ 67.61

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Synopsis "The Retail Experiment "

Have you been spending more than ever on marketing, but feel like your customers are responding less?Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn't seem to be enough? Do you know the retail environment has changed, but you're not sure how to respond?Customers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up. Retailers who don't respond to the new problems of their customers will quickly be left behind. In this groundbreaking book about winning back the modern customer, Amy Roche describes the 'experiments' she performed in her own retail store. In The Retail Experiment you'll learn how to: leave behind old retail methods that no longer work understand, value and engage with the modern customer evaluate and capitalise on the changed shopping environment market to and communicate with customers make your store an exciting place to visit appeal to the emotions of your customers successfully position your business in the 'experience economy'. Amy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.

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The binding of this edition is Paperback.

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