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portada The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
Type
Physical Book
Author
Preface by
Publisher
Year
2002
Language
English
Pages
352
Format
Paperback
Dimensions
21.3 x 18.1 x 2.0 cm
Weight
0.58 kg.
ISBN
1841124680
ISBN13
9781841124681
Categories

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

Paul Wiefels (Author) · Geoffrey A. Moore (Preface by) · Capstone · Paperback

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado - Wiefels, Paul ; Moore, Geoffrey A.

New Book Imported to New Zealand
Delivery: 07 Jul - 14 Jul Shipping: 6 to 7 business days.
NZ$ 52.48
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Synopsis "The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado"

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts: * How high-tech market develop * How to specify a winning market development strategy * How to plan go-to-market programmes at different points in the life cycle. Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.

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