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portada Strategic Communication for Startups and Entrepreneurs in China (Global pr Insights)
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9781032176093

Strategic Communication for Startups and Entrepreneurs in China (Global pr Insights)

Linjuan Rita Men; Yi Grace Ji; Zifei Fay Chen (Author) · Routledge Chapman Hall · Paperback

Strategic Communication for Startups and Entrepreneurs in China (Global pr Insights) - Linjuan Rita Men; Yi Grace Ji; Zifei Fay Chen

New Book Imported to New Zealand
Delivery: 07 Jul - 14 Jul Shipping: 4 to 5 business days.
NZ$ 89.41
Import costs and 15% GST included in the price ✅
NZ$ 89.41

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Synopsis "Strategic Communication for Startups and Entrepreneurs in China (Global pr Insights) "

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

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The binding of this edition is Paperback.

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