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portada Storynomics (in Spanish)
Type
Physical Book
Publisher
Year
2021
Language
Spanish
Pages
256
Format
Paperback
ISBN13
9786070776397
Edited in
México
Edition No.
1

Storynomics (in Spanish)

Robert McKee (Author) · Planeta · Paperback

Storynomics (in Spanish) - Robert McKee

5 estrellas - de un total de 5 estrellas 1 review
New Book Imported to New Zealand
Delivery: 08 Jun - 17 Jun Shipping: 8 to 11 business days.
NZ$ 57.64
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NZ$ 57.64

Synopsis "Storynomics (in Spanish)"

Estamos hechos de relatos y, hoy más que nunca, aprender a transmitirlos es la vía más efectiva para entusiasmar y atrapar la atención del público. Este libro reúne el talento de dos genios en el tema.Robert McKee es el gurú del guionismo. Reconocidos dramaturgos, escritores y directores creativos —entre ellos las mentes maestras detrás de Breaking Bad, The Crown o El lobo de Wall Street— han tomado el seminario de este autor del que se desprende El guion, la biblia para quien desee contar una gran anécdota con maestría. En Storynomics, McKee se une a Tom Gerace, experto en marketing digital, quien ha asesorado con éxito a organizaciones como Samsung, Microsoft, Nike, IBM y Phillips. Basados en estrategias de storytelling y estudios de mercado, los autores crearon el concepto storynomics: el arte de vender a través de contar una historia contundente. No importa si se trata de anuncios en redes, una publicación periodística o la campaña de algún producto, si eres un creador de contenido, la clave son las historias. McKee y Gerace trazan el camino para ir más allá del rápido declive de la publicidad tradicional y su método ofrece resultados que superan el impacto de cualquier anuncio. ¿Cómo se conectan las audiencias con los creadores de contenido hoy? Los autores tienen la respuesta
Robert McKee
  (Author)
View Author's Page
Born in Detroit in 1941. Studied English Literature at the University of Michigan and earned a PhD in Performing Arts. Was a resident artist at the British National Theatre and an actor and director in Broadway plays. In 1979, he moved to Los Angeles, where he began writing scripts and working for United Artists and NBC as a script reviewer. In 1983, with a Fulbright scholarship, he started a seminar on scriptwriting at the University of Southern California, the starting point of a teaching career that would take him around the world: from Geoffrey Rush to David Bowie, including William Goldman, Julia Roberts, Kirk Douglas, and Jane Campion, a large number of personalities have attended his seminars. He continues to be a consultant for major film and television producers such as 20th Century Fox, Disney, Paramount, and MTV, and even for companies like Microsoft and organizations like NASA. In 1999 his book The Screenplay. Story (1997), a worldwide success published in this same collection, won the Kraszna-Krausz Foundation Award for Best Book on Moving Images in the United Kingdom. He is also the author of The Dialogue (2016) and The Character (2022), both published in this collection. A popular icon, he has been featured in the film The Orchid Thief (2002) and in an episode of The Simpsons.
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Customers reviews

Lore Terán Friday, September 20, 2024
Verified Purchase

La guía ideal sobre cómo crear historias que impacten

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All books in our catalog are Original.
The book is written in Spanish.
The binding of this edition is Paperback.

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