Name: Protecting the Brand: Counterfeiting and Grey Markets
Price: 83.37 NZD
Availability: InStock
Author: Hlavnicka, Peter ; Keats, Anthony M.
ISBN: 9781637422878

Type

Physical Book

Author

Peter Hlavnicka

Anthony M. Keats

Publisher

Business Expert Press

Language

English

Pages

392

Format

Hardcover

Dimensions

22.9 x 15.2 x 2.2 cm

Weight

0.69 kg.

ISBN13

9781637422878

Synopsis "Protecting the Brand: Counterfeiting and Grey Markets"

Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).

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Protecting the Brand: Counterfeiting and Grey Markets - Hlavnicka, Peter ; Keats, Anthony M.

Synopsis "Protecting the Brand: Counterfeiting and Grey Markets"

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