Name: Propaganda
Price: 42.90 NZD
Availability: InStock
Author: Edward Bernays
ISBN: 9781962572583

Type

Physical Book

Author

Edward Bernays

Publisher

Warbler Classics

Language

English

Pages

119

Format

Paperback

ISBN13

9781962572583

Propaganda

Edward Bernays (Author) · Warbler Classics · Paperback

New Book Imported to New Zealand

Delivery: 27 Aug - 09 Sep

NZ$ 42.90

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NZ$ 42.90

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Synopsis "Propaganda"

Propaganda, the seminal 1928 book by Edward L. Bernays, stands as a foundational text in understanding the mechanisms of public persuasion and manipulation. Bernays delves into the art and science of influencing public opinion, drawing from his extensive experience in the field of public relations. He explores the ways in which propaganda can shape perceptions, attitudes, and behaviors on a mass scale, often without individuals realizing the extent of their manipulation. Bernays not only elucidates the techniques employed in propaganda but also reflects on its ethical implications and societal consequences. Propaganda holds significance in culture as it unveils the subtle mechanisms at play in shaping public discourse and decision-making processes. It serves as a cautionary tale, urging readers to critically analyze the information they encounter and to be vigilant against manipulation in an increasingly mediated world. Moreover, the book underscores the power dynamics inherent in communication, challenging readers to consider the ethical responsibilities of those who wield such influence. A cornerstone of media studies and communication theory, Propaganda continues to provoke discourse on the nature of persuasion and the role of propaganda in shaping modern society. This Warbler Classics edition includes an afterword entitled "Freud and His Nephew" by Stewart Justman and a biographical timeline.

Edward Bernays

(Author)

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Edward Louis Bernays (1891–1995) fue un publicista y teórico estadounidense, considerado uno de los fundadores de las relaciones públicas modernas. Sobrino de Sigmund Freud, incorporó conceptos del psicoanálisis al estudio de la opinión pública, desarrollando estrategias para influir en el comportamiento colectivo a través de los medios, los símbolos y la emoción. A lo largo del siglo XX asesoró a gobiernos, corporaciones y organizaciones civiles, contribuyendo a profesionalizar la comunicación persuasiva en contextos políticos, sociales y comerciales. Su trabajo sentó las bases de una disciplina que transformó la relación entre masas, poder y comunicación.

Entre sus obras más influyentes destaca Propaganda (1928), un ensayo clave donde expone cómo se moldean las ideas y actitudes en las sociedades democráticas modernas. Otros textos como Crystallizing Public Opinion y The Engineering of Consent profundizan en sus métodos y teorías. Su legado sigue siendo objeto de debate por su impacto ético y su enorme influencia en la publicidad, la política y la cultura contemporánea.

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