Name: Nudge the Final Edition
Price: 59.50 NZD
Availability: InStock
Author: Richard H. Thaler
ISBN: 9780300262285

Type

Physical Book

Author

Richard H. Thaler

Cass R. Sunstein

Publisher

Yale University Press

Year

2021

Language

English

Pages

384

Format

Hardcover

Dimensions

21.8 x 14.8 x 2.8 cm

Weight

0.58 kg.

ISBN13

9780300262285

Synopsis "Nudge the Final Edition "

An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives "If you've read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read."―Robert Cialdini, New York Times bestselling author of Influence "Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise."―Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow Since the original publication of Nudge more than a decade ago, the word "nudge" has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture"--a concept the authors invented--to help us make better decisions for ourselves, our families, and our society. Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives--COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances that we don't want and keep us from getting what we do want)--all while honoring one of the cardinal rules of nudging: make it fun!

Richard H. Thaler

(Author)

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Richard H. Thaler es un economista estadounidense reconocido como uno de los principales impulsores de la economía conductual, disciplina que combina economía y psicología para estudiar cómo las personas toman decisiones reales. Nació el 12 de septiembre de 1945 en East Orange, Nueva Jersey, Estados Unidos. Estudió en la Universidad Case Western Reserve y obtuvo su doctorado en la Universidad de Rochester en 1974.

Thaler desarrolló teorías que cuestionan la idea tradicional de que los seres humanos actúan siempre de manera racional en asuntos económicos. Sus investigaciones explican fenómenos como la falta de autocontrol, la influencia de las emociones y la tendencia a valorar más aquello que ya se posee, conocido como “efecto dotación”. También popularizó la teoría del “nudge” (“empujón”), junto a Cass Sunstein, proponiendo pequeñas intervenciones para ayudar a las personas a tomar mejores decisiones sobre salud, ahorro y bienestar.

En 2017 recibió el Premio Nobel de Economía por sus contribuciones a la economía conductual. Actualmente es profesor en la University of Chicago Booth School of Business y sus libros, como Nudge y Misbehaving, han tenido gran influencia en gobiernos, empresas y políticas públicas de todo el mundo.

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