Name: Nostalgia and Age-Related Preferences
Price: 195.88 NZD
Availability: InStock
Author: Holbrook, Morris B.; Publishers, Vibrant
ISBN: 9781636515397

portada Nostalgia and Age-Related Preferences

Type

Physical Book

Publisher

Vibrant Publishers

Author

Holbrook, Morris B.; Publishers, Vibrant

Language

English

Pages

432

Format

Paperback

Dimensions

22.9 x 15.2 x 2.2 cm

ISBN13

9781636515397

Nostalgia and Age-Related Preferences

Holbrook, Morris B.; Publishers, Vibrant (Author) · Vibrant Publishers · Paperback

New Book Imported to New Zealand *

Delivery: 13 Apr - 20 Apr

NZ$ 195.88

* Import costs and 15% GST included in the price ✅

NZ$ 195.88

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Synopsis "Nostalgia and Age-Related Preferences"

Nostalgia and Age-Related Preferences by Morris B. Holbrook examines the powerful influence of nostalgia on consumer behavior and how it varies across different age groups. This thought-provoking book explores how consumers' preferences are shaped by past experiences, memories, and the emotional attachment they have to previous eras. Holbrook delves into the psychological and cultural forces behind nostalgic consumption, demonstrating how these feelings of longing can impact purchasing decisions, brand loyalty, and product preferences.Through a detailed analysis of age-related preferences, Holbrook reveals how nostalgia operates differently for younger and older generations, with distinct consumer patterns emerging as people age. This book provides valuable insights for marketers looking to tap into nostalgia-driven marketing strategies and to understand the complexities of generational preferences. By exploring the intersection of memory, emotion, and consumer choices, this book offers a unique perspective on the role of nostalgia in modern consumption.