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portada Marketing Planning & Strategy: A Practical Introduction
Type
Physical Book
Publisher
Author
Year
2021
Language
English
Pages
296
Format
Paperback
Dimensions
23.5 x 19.1 x 1.6 cm
Weight
0.54
ISBN13
9781529760132
Edition No.
1
Categories

Marketing Planning & Strategy: A Practical Introduction

John Dawes (Author) · Sage Publications Ltd · Paperback

Marketing Planning & Strategy: A Practical Introduction - John Dawes

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Synopsis "Marketing Planning & Strategy: A Practical Introduction"

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

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The book is written in English.

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The binding of this edition is Paperback.

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