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portada Marketing Analytics Practitioner's Guide, the (in 4 Volumes)
Type
Physical Book
Author
Publisher
Language
English
Pages
1352
Format
Hardcover
Dimensions
23.6 x 16.0 x 9.4 cm
Weight
2.50 kg.
ISBN13
9789811279874
Categories

Marketing Analytics Practitioner's Guide, the (in 4 Volumes)

Ashok Charan (Author) · World Scientific Publishing Company · Hardcover

Marketing Analytics Practitioner's Guide, the (in 4 Volumes) - Charan, Ashok

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Synopsis "Marketing Analytics Practitioner's Guide, the (in 4 Volumes)"

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.

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The binding of this edition is Hardcover.

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