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portada Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
Type
Physical Book
Publisher
Author
Language
English
Pages
259
Format
Paperback
Dimensions
21.6 x 14.0 x 1.5 cm
Weight
0.33 kg.
ISBN13
9781349448401
Categories

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Rajagopal (Author) · Palgrave MacMillan · Paperback

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets - Rajagopal

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Delivery: 15 Jul - 27 Jul Shipping: 13 to 17 business days.
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Import costs and 15% GST included in the price ✅
NZ$ 207.30

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Synopsis "Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets"

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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The binding of this edition is Paperback.

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