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portada Lifestyle Gurus: Constructing Authority and Influence Online
Type
Physical Book
Author
Publisher
Year
2019
Language
English
Pages
224
Format
Paperback
Dimensions
22.6 x 15.5 x 1.5 cm
Weight
0.29 kg.
ISBN13
9781509530182
Edition No.
1
Categories

Lifestyle Gurus: Constructing Authority and Influence Online

Chris Rojek (Author) · Stephanie A. Baker (Author) · Polity Press · Paperback

Lifestyle Gurus: Constructing Authority and Influence Online - Baker, Stephanie A. ; Rojek, Chris

New Book Imported to New Zealand
Delivery: 16 Jul - 24 Jul Shipping: 12 to 14 business days.
NZ$ 58.16
Import costs and 15% GST included in the price ✅
NZ$ 58.16

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Synopsis "Lifestyle Gurus: Constructing Authority and Influence Online"

The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed 'lifestyle gurus' who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as 'authentic', 'accessible' and 'outside of the system', this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.

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