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portada Identity and Brand
Type
Physical Book
Author
Publisher
Language
English
Pages
164
Format
Paperback
Dimensions
22.9 x 15.2 x 1.0 cm
Weight
0.25 kg.
ISBN13
9786206532231
Categories

Identity and Brand

Pedro Carvalho de Almeida (Author) · Our Knowledge Publishing · Paperback

Identity and Brand - Carvalho de Almeida, Pedro

New Book Imported to New Zealand
Delivery: 13 Aug - 20 Aug Shipping: 14 to 15 business days.
NZ$ 179.44
Import costs and 15% GST included in the price ✅
NZ$ 179.44

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Synopsis "Identity and Brand"

This paper addresses the relationship between design and industry as a bridge to minimize the image deficit of Portuguese footwear brands. It reviews the essential themes linked to the competitive advantages of brands as a strategic design resource for organizations, analyzing different types of links between organizations and design culture. In a logic of product and communication integration, visual identity helps us to understand how the process of integrating design into organizations can operate above all at a strategic level. The relationship that the theme of brands establishes with footwear is related to the latent distance between industry and design in Portugal, a factor that is related to the origin of this deficit. Considering the technical and technological resources and know-how in Portugal, the case of the 'Sanjo' brand (1932-1996) is studied. This cultural heritage is a raw material with great potential for developing product and image strategies, with a view to sustainably enhancing Portuguese brands by bringing design and industry closer together.

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