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portada Estimating Promotional Effects with Retailer-Level Scanner Data
Type
Physical Book
Publisher
Author
Language
English
Pages
36
Format
Paperback
Dimensions
27.9 x 21.6 x 0.2 cm
Weight
0.11 kg.
ISBN13
9781502735249
Categories

Estimating Promotional Effects with Retailer-Level Scanner Data

Federal Trade Commission (Author) · Createspace · Paperback

Estimating Promotional Effects with Retailer-Level Scanner Data - Federal Trade Commission

New Book Imported to New Zealand
Delivery: 20 Aug - 02 Sep Shipping: 16 to 20 business days.
NZ$ 47.41
Import costs and 15% GST included in the price ✅
NZ$ 47.41

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Synopsis "Estimating Promotional Effects with Retailer-Level Scanner Data"

Estimating cross-brand promotional effects with aggregate data requires knowledge of the joint distribution of each brand's promotions. While such information is available in store-level scanner data, it is not included in more aggregated scanner datasets. This book presents a technique for overcoming this difficulty and develops a retailer-level model that incorporates both own- and cross-brand promotions. Promotional activity is integrated into the specification in a manner consistent with the way store-level models control for promotions, thereby avoiding the problem of aggregation bias. The proposed methodology extends the usefulness of retailer-level scanner data by allowing it to answer important questions regarding how the promotions of competing products interact.

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