Tracked shipping to New Zealand with premium packaging for just NZ$15 

Ship to
New Zealand
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Essentials of Consumer Behavior: An Applied Approach
Type
Physical Book
Publisher
Author
Language
English
Pages
215
Format
Hardcover
ISBN13
9780367426880
Edition No.
2

Essentials of Consumer Behavior: An Applied Approach

Debra L. Stephens (Author) · Routledge · Hardcover

Essentials of Consumer Behavior: An Applied Approach - Debra L. Stephens

Cheaper New Book Imported to New Zealand
Delivery: 24 Aug - 01 Sep Shipping: 13 to 14 business days.
NZ$ 613.09
Faster New Book Imported to New Zealand
Delivery: 11 Aug - 18 Aug Shipping: 4 to 5 business days.
NZ$ 743.36
Import costs and 15% GST included in the price ✅
NZ$ 613.09

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Essentials of Consumer Behavior: An Applied Approach "

This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers' attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers' roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers' non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews